Public Acceptance

Shaping public opinion is of special importance for countries with little experience in NPP and research reactor operation. Rosatom State Corporation has developed a special PR solution for such customers.

Our experts will help to develop and launch a national PR campaign for the customer country’s nuclear sector. Rosatom will be happy to provide expert support for its activities at the initial stages of national nuclear program implementation by developing an Annual Communication Plan for the customer for the whole term of the EPC-contract including the following:

  • support in conducting public opinion research on the nuclear power industry development;
  • consulting national experts on the development of a media communications program before and after NPP commissioning (as agreed) based on the research performed;
  • assistance in establishing nuclear information centers in the customer country;
  • arrangement of workshops for foreign PR experts in the Russian Federation, including those on crisis communications;
  • arrangement of press tours to Russian nuclear facilities for the customer country’s media;
  • involvement of international nuclear PR experts and advisors.


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